A few years ago, everyone had to overhaul all of their websites to become ‘responsive’ and now we’re overhauling everything to be ‘accessible’. As we plan for Gutenberg and GDPR, we have to ask ourselves: What are the next big changes up ahead and how do we better anticipate them to get prepared before the […]
Donna Talarico is a writer, content marketing consultant and former director of communications in higher ed from Lancaster, Pennsylvania. She’s been published in CASE’s Currents magazine, The Guardian Higher Ed and Wiley’s Recruiting and Retaining Adults Learners newsletter. Talarico is founder and publisher of Hippocampus Magazine, an online literary journal with a small press division. She’s had past lives in radio, print media and ecommerce.
It’s OK to day dream. Our minds need to play. We need to wonder; we need to wander. In a day where we’re on sensory overload, it’s important for our brains to take a break—in both our personal and professional lives—otherwise, we burn out. In this inspirational session, we’ll take a mental road trip of […]
You can learn more about this session on the WPCampus 2017 website at https://2017.wpcampus.org/schedule/interview-like-journalist-write-like-marketer/. Session Description: Storytelling is at the heart of what we marketers do. Often, the success of our stories depends on our success as interviewers. Creating compelling and interesting articles and anecdotes means we must get out our shovels and dig deep. […]