You can learn more about this session on the WPCampus 2017 website at https://2017.wpcampus.org/schedule/interview-like-journalist-write-like-marketer/. Session Description: Storytelling is at the heart of what we marketers do. Often, the success of our stories depends on our success as interviewers. Creating compelling and interesting articles and anecdotes means we must get out our shovels and dig deep. […]
Donna Talarico is a writer, content marketing consultant and former director of communications in higher ed from Lancaster, Pennsylvania. She’s been published in CASE’s Currents magazine, The Guardian Higher Ed and Wiley’s Recruiting and Retaining Adults Learners newsletter. Talarico is founder and publisher of Hippocampus Magazine, an online literary journal with a small press division. She’s had past lives in radio, print media and ecommerce.