Contributor: Elaine Shannon

Elaine Shannon

Session: Connect the dots: bridging silos of information

Institutions often struggle with silos: different offices and departments that work in different buildings and sometimes different campuses; fragmented budgets and grants that are earmarked specifically for one area; and pockets of information that live in different CMSs and are updated at different frequencies. But what good is all that information if we can’t connect…

Session: Ready for review: workflows in WordPress

Work on the web long enough, and you’ll eventually need a workflow: a system that allows some users to make certain changes, and other users to review those changes before they’re live for all the world to see. Maybe you even need some automatic notifications along the way. Sounds pretty basic, right? Unfortunately, it’s always…

Session: Moving their cheese: a case study

The problem: everyone on campus has a stake in your website. Certain departments want things structured their own way. Every office expects prospective students to intuitively understand the lingo and hierarchy of the institution. But let’s be honest: the data shows prospective students and their parents often search to find what they need (or give…

Session: 12 Powerful SEO Hacks for Your Higher Ed WP Site

I believe people of any skill and access level can make a positive impact on a website. One aspect that seems often underlooked in higher education is SEO, whether it’s due to lack of budget, lack of knowledge, or the classic decentralized structure that lends itself to overlooking site-wide initiatives. In this session, I’ll share…