Contributor: Jeff Stevens

Jeff Stevens

Session: Boon companion: content strategist as sidekick

They say that content is king, but the crown can weigh heavily on a troubled brow. How does a content strategist, charged with overseeing dozens if not hundreds of sites, do so without abdicating the throne? In this session, I suggest a different approach – content strategist as the trusted companion. Through training, education, guidance,…

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