Contributor: Jeff Stevens

Jeff Stevens

Video: Boon companion: content strategist as sidekick

They say that content is king, but the crown can weigh heavily on a troubled brow. How does a content strategist, charged with overseeing dozens if not hundreds of sites, do so without abdicating the throne? In this session, I suggest a different approach – content strategist as the trusted companion. Through training, education, guidance, […]