The problem: everyone on campus has a stake in your website. Certain departments want things structured their own way. Every office expects prospective students to intuitively understand the lingo and hierarchy of the institution. But let’s be honest: the data shows prospective students and their parents often search to find what they need (or give […]
The WPCampus Blog: Analytics
You can learn more about this session on the WPCampus Online website at https://online.wpcampus.org/schedule/which-way-does-your-duck-face/. Session Description: Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%? Think this sounds silly? It is but backed by research. Spend some time to learn […]
You can learn more about this session on the WPCampus 2017 website at https://2017.wpcampus.org/schedule/wordpress-saved-open-educational-services-program/. Session Description: Our open textbooks program went from one college, three part-time staff, very little funding, an unwieldy website platform, no digitized book production, no statistics, no author participation and many unanswered questions like, “What are open textbooks and why should […]
You can learn more about this session on the WPCampus 2017 website at https://2017.wpcampus.org/schedule/analytics-workshop/. Session Description: During this workshop, Michael Fienen will walk you through a number of techniques and processes that will enable you to take your implementation of Google Analytics well beyond a plain set-it-and-forget-it configuration. Better analytics allows you to make better […]
You can learn more about this session on the WPCampus 2017 website at https://2017.wpcampus.org/schedule/scale-wordpress-across-university/. Session Description: Let’s talk about scale! Does your WordPress service scale well? Do your users agree? If remote access is a factor at your statewide system, your satellite institution (or that really far building), then this session is for you. NYU […]
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