Redesigning a university website is a hard enough prospect when you think of all the stakeholders, egos, and politics at play. How does strategy ever even have a chance to get off the ground? Joel Goodman and a small team spent the first half of 2018 working with National University to redesign their institutional website.
When launched that November, the resulting data validated a controlled approach to product design and development. In this session, we'll dive into the finer points of conversion rate optimization, governance structures, marketing automation, and data analytics — all geared at designing beautiful and performant websites.
You can learn more about this session on the WPCampus 2019 website at https://2019.wpcampus.org/schedule/redesigning-a-university-website-for-performance/.
Speaker:
Joel Goodman
What is WPCampus?
WPCampus 2019 was the fourth annual in-person conference for the WPCampus community, a gathering of web professionals, educators and people dedicated to the confluence of WordPress in higher education. The event took place July 25-27, 2019 on the campus of Lewis & Clark College. Learn more about the event at https://2019.wpcampus.org.