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Where creativity works: building a student recruitment blog with WordPress

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In this session I will share how I harnessed the power of WordPress to create a successful unique multipurpose student recruitment blog for the Art Department at my university. I will start by exploring the genesis of the idea for the blog and then speak to the blog’s design and development. I will discuss blogger recruitment and training and share an overview of my tasks as the blog’s sole editor-in-chief. At the end I will discuss the benefits of creating this blog for myself, my department, my university, and the world at large.

I firmly believe that the success of my school’s blog can easily be replicated and adapted to any subject matter at any educational institution, giving educators in any field the opportunity to create similar experiences for departments at their university.

You can learn more about this session on the WPCampus 2018 website at https://2018.wpcampus.org/schedule/building-student-recruitment-blog-with-wordpress/.

Speaker:
Sue Jenkins

What is WPCampus?
WPCampus 2018 was the third annual in-person conference for the WPCampus community, a gathering of web professionals, educators and people dedicated to the confluence of WordPress in higher education. The event took place July 12-14 on the campus of Washington University in St. Louis. Learn more about the event at https://2018.wpcampus.org.

Sue Jenkins

  • Assistant Professor, Marywood University

Sue Jenkins is a fine art photographer, designer, illustrator, writer, and founder/creative director of Luckychair.com, a full-service web and graphic design studio serving companies across the U.S. Sue worked as a Photoshop, Dreamweaver and Illustrator software instructor at Noble Desktop in New York City for eight years. Sue currently works as an assistant professor of art at Marywood University teaching courses in graphic, web, and interactive design. In addition to authoring several “Dummies” and other instructional books on Web Design, Dreamweaver, Illustrator, and Photoshop including Web Design All-in-One For Dummies (Wiley) and Smashing Photoshop: 100 Professional Techniques (Wiley/SmashingMagazine), she is an award-winning Adobe Certified Expert & Adobe Certified Instructor appearing in several internationally renowned online courses at Lynda.com and LinkedIn Learning.

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