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From our Community Blog:

Building Relationships through Program Promotion

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You can learn more about this session on the WPCampus Online website at

Session Description:
According to the 2016 Ruffalo Noel Levitz survey of prospective students, academic program data is one of the most valuable tools we have in the recruiting arsenal. Yet much of the information they really need – job statistics, alumni information, faculty and student stories – is buried in the traditional academic hierarchy. How do we provide the information prospective students and their parents need to make smart decisions about college? How do we persuade faculty to play an active role in the promotion of their teaching and research? Take a look at how my former institution, Henderson State University, instituted the Academic Program of the Week promotion, the content required to produce this plan and the results from a focused effort on sharing valuable information on academic programs.

Tonya Oaks Smith

What is WPCampus Online?
WPCampus Online is a virtual conference focused on WordPress in higher education, brought to you by the WPCampus community. The second-annual event took place Tuesday, January 30, 2018. Learn more about the event at

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