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Fail early or fail large: embrace negative results - WPCampus 2019

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People are infinitely varied and resist change, thus any web project has inherent risk. From small interface options to the core value proposition, any new design or functionality runs the risk of failure. How do you minimize risk and ensure success? The key is to experience "failures" as early test observations rather than project disasters.Test key value propositions and user interactions as early as possible to allow for change while it is still cost effective to do so.

This session will review two example projects currently in progress. In one, we look at how NCSU used Paper Prototyping to test initial faculty and staff reactions to a new syllabus creation tool and how the results were incorporated into project strategy. In the other, we look at how Card Sorts and Usability Tests were used to inform a pharmacy school website re-design.

You can learn more about this session on the WPCampus 2019 website at

Randy Earl

What is WPCampus?
WPCampus 2019 was the fourth annual in-person conference for the WPCampus community, a gathering of web professionals, educators and people dedicated to the confluence of WordPress in higher education. The event took place July 25-27, 2019 on the campus of Lewis & Clark College. Learn more about the event at

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