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Redesigning a university website for results - WPCampus 2019

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Redesigning a university website is a hard enough prospect when you think of all the stakeholders, egos, and politics at play. How does strategy ever even have a chance to get off the ground? Joel Goodman and a small team spent the first half of 2018 working with National University to redesign their institutional website.

When launched that November, the resulting data validated a controlled approach to product design and development. In this session, we'll dive into the finer points of conversion rate optimization, governance structures, marketing automation, and data analytics — all geared at designing beautiful and performant websites.

You can learn more about this session on the WPCampus 2019 website at

Joel Goodman

What is WPCampus?
WPCampus 2019 was the fourth annual in-person conference for the WPCampus community, a gathering of web professionals, educators and people dedicated to the confluence of WordPress in higher education. The event took place July 25-27, 2019 on the campus of Lewis & Clark College. Learn more about the event at

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