You can learn more about this session on the WPCampus Online website at https://online.wpcampus.org/schedule/which-way-does-your-duck-face/.
Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%?
Think this sounds silly? It is but backed by research. Spend some time to learn about what a/b testing is, what things to test, testing methodology and the best tools to use for your site.
Everyone will get a handout of the very same checklist I use when A/B testing our client’s sites. One of our clients, an insurance company, increased leads by making just a small 2px change.
When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A/B testing. How can you use this in your institution? How can you teach these concepts?
What is WPCampus Online?
WPCampus Online is a virtual conference focused on WordPress in higher education, brought to you by the WPCampus community. The second-annual event took place Tuesday, January 30, 2018. Learn more about the event at https://online.wpcampus.org.