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From our Community Blog:

Every project is a story: Applying storytelling to your client interactions

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You can learn more about this session on the WPCampus 2017 website at

Session Description:
Humans think in stories. Every story follows a general pattern. Once we learn to see these patterns we can more readily create new stories.

In this session we will explore these story structures and how we can use them when we deal with our peers and clients. Learn how to translate your clients and stakeholders dreams into real plans by breaking down back of envelope designs into actionable stories. Beginners and seasoned professionals looking to level up on our human skills should attend.

Dwayne McDaniel

What is WPCampus?
WPCampus 2017 was the second annual in-person conference for the WPCampus community, a gathering of web professionals, educators and people dedicated to the confluence of WordPress in higher education. The event took place July 14-15 on the campus of Canisius College in Buffalo, New York. Learn more about the event at

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