You can learn more about this session on the WPCampus 2017 website at https://2017.wpcampus.org/schedule/analytics-workshop/.
During this workshop, Michael Fienen will walk you through a number of techniques and processes that will enable you to take your implementation of Google Analytics well beyond a plain set-it-and-forget-it configuration. Better analytics allows you to make better informed decisions and save time (plus you look super smart in meetings when you can answer questions on the fly).
You'll learn how to create custom segments and dimensions to better identify people on your site, use goal funnels to determine the effectiveness of inquiries and see how tools like Tag Manager can enable you to easily create broad spectrum tracking across your site on elements of all types.
What is WPCampus?
WPCampus 2017 was the second annual in-person conference for the WPCampus community, a gathering of web professionals, educators and people dedicated to the confluence of WordPress in higher education. The event took place July 14-15 on the campus of Canisius College in Buffalo, New York. Learn more about the event at https://2017.wpcampus.org.