Like a lot of web tools, WordPress is built and sold as “easy to use.” That’s one of the ways I pitch WordPress to users on my campus—it’s so easy to put content online. But even if it’s technically easy to publish, the actual work of planning and executing a content strategy that aligns with your organization’s needs is incredibly hard. Where do you even start?
This episode features WPCampus community members Brian DeConinck and Lori Packer. Lori is the Director of Digital Media at the University of Rochester. She spoke at WPCampus 2017 about how to succeed in content strategy and more in her presentation: “A four-step guide on how to succeed at practically anything.”
- Watch Lori’s session at WPCampus 2017
- View Lori’s slides from WPCampus 2017
- University of Rochester NewsCenter
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