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A four-step guide on how to succeed at practically anything

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You can learn more about this session on the WPCampus 2017 website at

Session Description:
We all have to start somewhere. But if you work in an office that has not yet embraced the concepts, workflows and processes that a content strategy requires — in other words, you work in an office where no one “does” content strategy — where do you begin? How can you make progress on creating content that advances your school’s goals without a strategy — or a strategist — in place? In this session, we’ll discuss a simple four-step framework for thinking about your content development processes and goals.

Lori Packer

What is WPCampus?
WPCampus 2017 was the second annual in-person conference for the WPCampus community, a gathering of web professionals, educators and people dedicated to the confluence of WordPress in higher education. The event took place July 14-15 on the campus of Canisius College in Buffalo, New York. Learn more about the event at

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